Corporate Video - How Do I Convince My Boss?

Have you ever thought corporate video would be a great idea but never managed to persuade your boss? You’re not alone. With corporate video production only recently becoming available to the masses it is no wonder that many older business owners are unaware and often sceptical of using video in business. Many directors and marketing directors often have misconceptions that video is over priced and challenging to produce.

But you’re smart and you know differently. You know how powerful video is and you know how it has the power to change your business overnight. Great! But how on earth do you persuade your boss? Hopefully by reading my short guide you will gain some new ideas on how to influence and reeducate your boss, heck it might even end in a promotion.

Where do I start?

Step 1 is addressing the barriers. In this case they are most likely to be that your boss thinks video is;

• Overpriced
• Difficult to produce
• Difficult to find quality video producers who won’t rip you off

This is not an unjustified view, with video production in years gone by fulfilling exactly these downsides. However with new, cheaper camera technology and a huge influx of competition into the marketplace, today it is a very different story.

It is now easier than ever to find quality video producers who will work to reasonable budgets, producing effective and compelling video but how do you persuade your boss?

Budget

The first port of call is budget. Budget is KING. You need to show your boss that video represents an amazing return in investment! Effective video production has never been cheap and never will be. However the great return on investment is the most important thing to consider here.  You are probably thinking; but I don’t even know how much video should cost? Let alone how to find examples?

Thankfully I am at your assistance. I recently wrote an article about corporate video costs and how much you should be paying. In my article not only do I expand on how video represents great value for money but I have also featured a cost break down of a 30 second promotional video from one of our video producers. This article could be key for helping you re-educate your boss on the true return on investment video provides.

Difficult to Produce

In the past, expensive video equipment meant that video was a specialist niche. The equipment was bulky and required numerous skilled operators. Computers were slow and expensive making editing difficult. All these factors made the whole process of producing video cumbersome, slow and challenging.

However, as you are probably aware, video technology has developed ten fold in the last 5 years. Combined with the huge fall in cost of video equipment it now means one or two talented creatives are all you need to produce a top-notch video with minimal equipment.

Difficult to find quality video producers who won’t rip you off

With Google now listing pretty much every local video producer around, finding a video producer has become easier than ever. By searching for ‘video producer *your local city*’ you will soon find a raft of video producers ready to start discussing your project.

However what about making sure they are worthy and high quality? Unfortunately that is up to you. After spending some time watching each production companies show reel it should become obvious which ones are good and which ones aren’t. Alternatively you can use a video producer finding service. Services like these make the whole process easier by finding and selecting quality video producers on your behalf – meaning less stress for you.

So what now?

Great, you’re now armed with some killer tips and knowledge on how to re-educate your boss on video production. What next?

Well incase that’s not enough, here are some extra ideas on ways to put forwards a more compelling case.

1. Look at your competitors

Who are your competitors, are they using video? Chances are they are. This could be a great leverage or encouragement tactic to use on your boss. After all I am sure they don’t want to be overtaken by the competition.

2. Show them examples

There is nothing more persuading than great examples; perhaps your competitors have some good examples? If not then take a look at these 5 great examples of corporate video.

3. Look at the facts

Facts are conclusive evidence that video works. Check out this article for every fact you could ever need.

Alternatively, take a look at a couple of Martin Newton from Energise Media's favourites.

• Cisco have predicted that by 2019, over 80% of all consumer internet traffic will be video content with nearly a million minutes of video content being uploaded every single minute (Source)
• YouTube has over a billion users, representing a third of people on the Internet! (Source)
• On mobile alone, YouTube reaches more 18-34 and 18-49 year olds than any cable network in the United States. (Source)
• The number of YouTube users watching on mobile devices has increased by over 100% year on year (2014/15).(Source)

So there you go. Hopefully all this helps you on your quest to persuade your boss video is the future. Do you have any experiences or tips on how you persuaded your boss? Let us know in the comments below.